Swiss sports brand On proudly shared their happiness as they sponsored the on-court outfits of the world’s number-one WTA star, Iga Swiatek. Now Swiatek’s outfit from the same brand received much flak during her match in the first round of the Australian Open 2024 tournament. However, keeping that aside, this Swiss brand is still raising its support for the Polish tennis prodigy.

Tennis legend Roger Federer has been an investor in this brand since 2019. Till last year, Swiatek had ‘Asics’ as her outfit sponsor, and after that, she shifted to ‘On’. In fact, On’s list of notable sponsors also showcases America’s rising star, Ben Shelton.

Sports brand On has continued to support Polish Iga Swiatek in the ongoing Australian Open
Recently, the official Instagram page of ‘On’ shared an on-court moment from Iga Swiatek’s match. Sharing the photo, they added- “Starting the season in pink while winning her 17th consecutive match.” Along with the caption, ‘On’ added a pink heart and sparkle emojis for the Polish tennis star to congratulate her on her recent success.

On also came forward in support of Swiatek when fans criticized her white outfit. The brand said that Swiatek’s all-white outfit is to protect her from the scorching heat of Melbourne. Recently ATP star Jack Draper threw up after winning his match against Marcos Giron. This caused alarming anxiety among players and fans about their health and performance.

On’s support for Iga Swiatek is truly impressive. Despite fans’ criticism, players need comfort while playing for hours in the Melbourne sun. However, what was this outfit controversy all about?

Why did fans get angry with Iga Swiatek during her match at the Australian Open’s first round?
Swiatek donned an all-white outfit, which stirred the controversy among fans. While most tennis tournaments have their official dress code, the Australian Open committee doesn’t offer such guidelines. Now Swiatek’s all-white outfit received criticism as fans said Swiatek thinks of all tournaments as Wimbledon. However, the Polish tennis star still kept her head high and won against Sofia Kenin.

Roger Federer’s partly-owned brand On’s support for Iga Swiatek surely made fans understand that this brand truly respects their associate sports entities. Such an attitude also expressed On’s dedication to helping players with comfortable and resourceful sports gear. However, Swiatek’s fans should also be a little considerate about players’ stress during such warm Melbourne weather. What do you think?