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Exclusive: Marc Hynes, who worked with Hamilton from 2016-2021, will focus on the racing aspect of the seven-time champion’s career
Lewis Hamilton’s preparations for the new season have been boosted by the return to his inner circle of friend and former right-hand man Marc Hynes.

Lewis Hamilton (GBR) Mercedes AMG F1 with Marc Hynes (GBR). Brazilian Grand Prix, Thursday 10th November 2016. Sao Paulo, Brazil.
Marc Hynes (right) will resume his role in part of Lewis Hamilton’s management team

Hynes is a former British Formula Three champion who has known the Mercedes driver since they were junior racers, and who used to run Hamilton’s Project Forty Four management company. The pair enjoyed a fruitful five years together from 2016 until 2021. Hamilton won four of his seven world titles with the former racer by his side until Hynes left suddenly on the eve of the 2021 season to focus on his own business.

The split was amicable, but Hamilton would certainly have missed the presence of his trusted advisor and confidant over last three seasons, all three of which have been won by Red Bull’s Max Verstappen.

Lewis Hamilton posa sexy para nova campanha de moda | Celebridades | Vogue

Hamilton chose to shuffle his management setup following Hynes’ departure, bringing in Canadian media talent manager Penni Thow, whose company Copper worked with him on various projects including the launch of merchandise brand Plus 44, non-alcoholic tequila Almave, two projects with Apple TV+, as well as the widely-publicised F1 film starring Brad Pitt which is currently in production.

The contract with Copper expired at the end of last year, although the 39-year-old will continue to work with New York-based Thow on some of these areas.

Hynes, who had been chief executive of Project Forty Four, the company Hamilton set up in 2014 after dispensing with Simon Fuller, will this time around be “solely focused on racing activities”, accompanying Hamilton to races and supporting him trackside.

Race winner Lewis Hamilton of Great Britain and Mercedes GP celebrates winning a 7th F1 World Drivers Championship with Marc Hynes in parc ferme during the F1 Grand Prix of Turkey at Intercity Istanbul Park on November 15, 2020 in Istanbul
Marc Hynes (right) won the British 1999 F3 championship, beating Jenson Button in the process, but never made it to F1

A spokesperson for Hamilton told Telegraph Sport: “The management agreement between Penni Thow and her company Copper with Lewis Hamilton came to its natural end in December 2023, after the expiry of a fixed term.

“Over the course of the partnership, Penni and her team have supported Lewis’s entrepreneurial vision and together they have launched several exciting ventures. While the management agreement has ended, Copper will remain working with Lewis on some of these joint projects to ensure their continued development and success.

“Over the coming months Lewis will expanding his company Project Forty Four, which was set up in 2014, and will be making exciting appointments and announcements as he continues to grow his entrepreneurial business and investment interests.

I don't care about the haters, says Hamilton - AS USA

“Lewis is looking forward to the beginning of the new Formula One season and he will be working with Marc Hynes, his long term friend and former colleague who will be providing his expertise to assist Lewis on the track. Marc will be solely focused on racing activities and supporting Lewis’s commitment to bringing the fight back to the top spot.”

Mercedes unveil their 2024 challenger, the W15, on February 14 via a digital launch event broadcast live from Silverstone.

The car promises to be a radical departure from the W14, with Mercedes finally accepting last season that they got the philosophy of their design completely wrong when new regulations came in in 2022.

Lewis Hamilton actually looks VERY brooding and sexy at Belgian Grand Prix  - Irish Mirror Online

Team principal Toto Wolff told Telegraph Sport in a recent interview that simulator driver Ant Davidson had reported favourably on the feel of the new machine. “He was driving Melbourne [in the sim],” Wolff said. “And he said: ‘The car feels like a car for the first time in two years…”

Hamilton will find out for himself soon enough as he will be back in the factory this week ahead of the launch. Pre-season testing takes place in Bahrain from February 21-23 before the first race, also in Bahrain, on March 2.

Max Verstappen has dominated F1 over the past two seasons while Mercedes have been forced to settle for scraps.

Former Mercedes CEO Nick Fry believes that Max Verstappen could beat the rest of the field – including seven-time world champion and former title rival Lewis Hamilton – in equal machinery and that he would still win, even if he was driving a ‘s**tbox’.

F1 Grand Prix of Italy - Previews
Max Verstappen has been the man to beat in F1 over the past two seasons

Verstappen and Hamilton shared one of F1’s greatest title battles in 2021 with the World Championship going down to the final lap of the final race in Abu Dhabi. However, rather than enjoying another close fight the following year, Red Bull enjoyed a major performance gain on Mercedes, leaving the two rivals some distance apart.

Instead, Verstappen was left fighting Ferrari’s Charles Leclerc before Red Bull’s impressive development trajectory left the Scuderia in the dust and he claimed a second successive title. The 26-year-old then proceeded to take things up another notch in 2023, winning 19 out of a possible 22 Grands Prix as he broke record after record.

Speaking to OLBG, Fry said: “Johnny Herbert’s idea of having a one-off race where everybody drives the same car would be a good one if it was practical! Those kinds of ideas have been toyed with in the past, but the issues lie in the sponsorships, which are so closely tied to drivers and cars. That’s where it gets difficult.

F1 Grand Prix of Abu Dhabi - Practice
Lewis Hamilton still holds hopes that he can win an eighth World Championship

“Unfortunately, I would have to say that Verstappen is showing that he is the best driver at the moment, and I don’t think it would matter much. It could even play into his hands because he’s shown he’s good enough to be very adaptable and would probably drive any of the cars better than his competitors.

“I heard someone say once ‘If you can drive, you can drive anything’. I don’t think it would matter if you put Max in a s***box or a Red Bull car, he’d probably still beat the rest of them. He’s very adaptable. I don’t think it would change much, sadly.”

Lewis Hamilton's simple criteria for continuing Formula 1 career revealed :  PlanetF1

This prediction will be treated as nothing less than an insult by Hamilton, who still believes he has what it takes to fight the three-time world champion for F1’s greatest honor, provided Mercedes can produce the required machinery to compete with Red Bull.

The Silver Arrows are undergoing a major shift in design philosophy this winter as they look to claw back ground in the development race, but it is a tall order to produce a car worthy of beating a Red Bull team that finished with over double Mercedes’ 409-point tally in 2023.

Max Verstappen - Christian Horner - Adrian Newey - Red Bull

 

It is suggested that Michael Schumacher’s team favoritism had an indirect influence on Max Verstappen from the start of his Formula 1 journey. Jos Verstappen, Max’s father, observed the preferential treatment given to the top driver, which he did not experience himself. Subsequently, he imparted this lesson to his son, instilling the mindset of aspiring to be the best in the team to be given the number one priority.

Jos believed that Schumacher received preferential treatment due to being a superior driver in 1994 when they raced together at Benetton. The unequal treatment may have left a lasting impact on Jos, a sentiment echoed by former F1 team manager Graham Watson, who recognized Jos as a “gifted driver.”

Michael Schumacher - Ferrari

Speaking to Dutch magazine Formule1.nl, Watson revealed:

“I think that Jos [Verstappen] felt that Michael Schumacher had better material and was favored.

“I had the impression that Jos had difficulties accepting that, because he also was a very gifted driver.”

Watson believes that Jos did not receive fair treatment at Benetton. This has contributed to Max’s profound understanding of this aspect of the sport- to win over his teammate first.

Therefore, if you take notice, Max has consistently demonstrated high competitiveness against his Formula 1 teammates. A recent example is Sergio Perez, whom he has defeated on most occasions over the past three years.

Max Verstappen - Christian Horner - Adrian Newey - Red Bull

“First Beat Your Teammate”
In 2015, when Max embarked on his Formula 1 journey with Toro Rosso, Watson held the position of team manager. It was during this period that he observed the young driver embodying the lessons inherited from his father, prioritizing becoming the team’s focal point. He added

“Flavio had a strong bond with Michael, both sporting-wise and personal.

“That’s why I think Jos imprinted on Max very early on, that the first thing that you have to do is destroy his teammates. And we have seen that in recent years.

“It has to be your team, you have to be the man around whom it revolves. I’m convinced that you now also see this with Max: first beat your team mate, then win the title.

“To this day, I don’t think that Jos got a fair treatment at Benetton. And that has partly ensured that Max understands that aspect of the sport very well: he does not need better equipment, he wants the same equipment, talent will do the rest.”

A representative of Lewis Hamilton contacted Red Bull about him partnering Max Verstappen at the world championship-winning team before he signed a £100million deal to remain at Mercedes, and he also held talks with Ferrari.

Lewis Hamilton (right) was open to becoming Max Verstappen's (left) team-mate before penning his bumper new £50m-a-year Mercedes deal, Mail Sport can sensationally now reveal
Lewis Hamilton (right) was open to becoming Max Verstappen’s (left) team-mate before penning his bumper new £50m-a-year Mercedes deal, Mail Sport can sensationally now reveal

The explosive claims come in an exclusive interview with Red Bull team principal Christian Horner, blowing a hole in Hamilton’s insistence that Mercedes was the only place where he wanted to see out his career.

The revelations reinforce Mail Sport’s story in May that Hamilton and Ferrari had dialogue about doing a deal – explicitly denied by the driver and the Scuderia’s team principal Fred Vasseur at the time, but proven correct now.

Horner said: ‘We have had several conversations over the years about Lewis joining.

‘They have reached out a few times. Most recently, earlier in the year, there was an inquiry about whether there would be any interest.

Hamilton also held talks with Ferrari about joining Horner gave an exclusive interview to Mail Sport

‘He met John Elkann (Ferrari chairman), too. I think there were serious talks.

‘It was around Monaco (in May). There were definitely conversations, perhaps with Vasseur, too. But certainly with Elkann.

‘But I can’t see Max and Lewis working out together. The dynamic wouldn’t be right. We are 100 per cent happy with what we have.’

After protracted negotiations, 38-year-old Hamilton signed up until the end of 2025.

The deal, which takes the seven-time champion close to his 41st birthday, was announced at the end of August.

Horner won’t divulge who contacted him. If Lewis himself is ruled out as the agitator, as he is, it comes down to two candidates: his New York-based manager Penni Thow and, as if from another age, his father Anthony.

Thow, who is founder and chief executive of Cooper, a company that specialises in entertainment, media, fashion, sports, technology and philanthropy (if you will!), is now Hamilton’s chief of staff. She is little known to the outside world or indeed to most of the travelling F1 caravan, though she attends most races.

For the last couple of years, she has been Lewis’s closest adviser and lieutenant, and points him nicely towards business interests beyond the track.

The seven-time world champion has endured a very challenging season with the Silver Arrows
The seven-time world champion has endured a very challenging season with the Silver Arrows

But if the conduit wasn’t Anthony, I’ll eat this newspaper. Fifteen years after being jilted by Lewis as his manager, he remains a major power behind the throne.

While we may never know who made the approach, Horner is at least adamant that Hamilton will never wear Red Bull overalls.

The 50-year-old team principal is consistent on this. Prior to Lewis being granted his big F1 break by Ron Dennis, Horner advised an itchy-for-instant-gratification Anthony not to let Lewis leave the McLaren stable, and to play the long game, when he inquired after a seat there.

Horner further told Lewis when he went to see him, publicly, at the Canadian Grand Prix during the first blossoming of Red Bull success more than a decade ago, that his services were not required. It is a shame for the sport that we will never see Verstappen-versus-Hamilton in the same machinery. It is the dream ticket.

Horner’s revelation illuminates the subterfuge in Formula One. You cannot accept a denial at face value, a point underlined by Hamilton and Vasseur denying any veracity in the story we carried about serious interest from Ferrari in securing Hamilton’s services.

It also leaves one aghast at the notion that Hamilton believes in Mercedes’ capability to overcome their current trough – one win in two seasons so far.

Seeing Hamilton race in the same machinery as Verstappen (pictured) is F1's dream ticket
The seven-time world champion has endured a very challenging season with the Silver Arrows

Anyway, Horner is committed to staying where he is at Red Bull and creating history, uninterested in running the sport, for example. Liberty Media, F1’s owners, will look outside the sport for their next chief executive when Stefano Domenicali leaves.

‘We obviously had an incredible period with Sebastian Vettel and then we went through the dark years when we had an uncompetitive engine,’ said Horner, a Netflix ‘villain’ in his obvious animosity towards Mercedes team principal Toto Wolff.

‘Shareholders were getting disenchanted with the sport and we managed to turn it around.

‘My passion is motor racing and Formula One and I have no burning desire to do anything else. I have a professional respect for Toto. We’re getting on great since he hasn’t been competitive.’