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World No.1 Iga Swiatek became the first athlete to sign a worldwide brand ambassadorship with the beauty company Lancôme, she announced this week.

The four-time Grand Slam champion, entering her 99th week at the top of the WTA rankings this week, joins famous faces like Zendaya and Julia Roberts as ambassadors for the nearly 90-year-old cosmetics house. Her first brush with Lancôme came as a teenager, when she was gifted the brand’s Idôle perfume.

The thought of joining A-list celebrities as a face of the brand never entered her mind at the time, she wrote in an Instagram post announcing the partnership on Tuesday.

“I haven’t even thought that I will be announcing my cooperation with a beauty brand like this a couple of years later… This is huge for me,” she said.

The launch was accompanied by a photoshoot featuring Swiatek by Gosia Turczyńska, who captured her posing in a black jumpsuit — popping out from a white background — while wearing bold red lipstick.

Also the first Polish ambassador for the brand, Swiatek also wrote that she was excited to be able to “celebrate [her] femininity” as a result of the collaboration.

“Because as a tennis player, wearing mainly sports clothes, I don’t have a lot of opportunities to do so,” she said, noting that she will also collaborate with Lancôme on an initiative in Poland that will support women in the job market.

“She perfectly mirrors Lancôme’s expertise in the beauty world, and she is the voice of the young generation and an inspiration for all,” a post on Lancôme’s social media channels said. “Iga has repeatedly demonstrated that she has worked hard for her success, masterfully setting boundaries and establishing her own rules.

“She has also repeatedly expressed that the situation of women, not only in sports but also in other dimensions, is extremely important to her, echoing Lancôme’s commitments toward women on their path to happiness and self-fulfillment.”

Swiatek’s deal with Lancôme adds to a growing sponsorship portfolio that also includes Rolex, LEGO and Visa. Last year, she was the highest-paid female athlete in the world according to Forbes; her $23.9 million in earnings topped a Top 10 that featured nine tennis players.

Iga Swiatek, the WTA number 1, experienced a roller coaster of emotions at Roland Garros in 2021. Her journey took an unexpected turn in the quarterfinals against Maria Sakkari, leaving her to deal with a defeat that was quite hard for her to accept. Looking back on those memories, Swiatek shared her insights on the emotional challenges that she went through after the loss, admitting that it was not ‘easy’ for her.

The 22-year-old (then 20) had to take an off-court medical time-out in the second set of the match in 2021, after which Sakkari knocked her out. The defeat was hard for her, especially after her outstanding start to the tournament. However, in a recent interview, she revealed how she can now ‘overcome’ those issues swiftly.

Iga Swiatek’s reflections on her defeat at the French Open quarterfinals in 2021
Iga Swiatek, during the French Open of 2021, failed to maintain her composure against Maria Sakkari. Three years after experiencing the loss, Swiatek reflected on the match, expressing the distress and pressure that she went through at that time. “I remember I couldn’t sleep and everything.” She had bagged a grand slam before that match. This further increased the pressure on her shoulders. As a result, when she lost the quarterfinals of the French Open, it became a more emotionally demanding situation for her.

Yeah, I think Roland Garros 2021 was a great example, ’cause — for sure being the defending champion, especially after a Grand Slam where you weren’t really expected to do anything, it wasn’t really easy.” she said, further describing the emotional turmoil that she felt following the game.

However, Iga Swiatek learned her lessons the hard way. Delving deeper into the subject, she opened up about the valuable lessons that she acquired after the defeat.

Swaitek now knows how to ‘overcome’ her problems off-court

Iga Swiatek acknowledged the important lessons she gained after losing the game in 2021. She understood how critical it was to accept weakness and use it as a source of strength for development, both on and off the court.

Talking about the solutions to the challenges that she faced, Swiatek said, “Now I have some solutions to overcome these kind of issues”. This signified the emotional growth that she experienced after the defeat.

“Back then, like, the whole tournament was really tough emotionally. I wouldn’t have made the same mistakes on the next ones ”, Swiatek further highlighted the mental fortitude she developed over the years.

Through all the highs and lows of her Roland Garros journey, Iga Swiatek came out on top as a champion-maybe, not on the court, but definitely on her personal journey of self-discovery.

Behind every successful sportsperson, there is someone who stands as a pillar of support. Take the example of Venus and Serena Williams. Throughout their careers, their father, Richard Williams gave everything to support his daughters in tennis. Like the Williams sisters, Iga Swiatek has had a similar tale. She has been strongly supported by her father, Tomasz Swiatek. She hasn’t let him down, as she has become one of the best players in recent times. But where did she get the sporting genes from?

Like Swiatek, her father was also an athlete, representing Poland in various competitions. Let’s find out more about his sporting career and whether he represented his country on sport’s biggest stage, the Olympic Games.

Which sport did the father of Iga Swiatek pursue?
Tomasz Swiatek was an international rower and represented his country on many stages. He also competed at the 1988 Summer Olympic Games, representing Poland in the men’s quadruple sculls. His performance enabled Poland to win the ‘B’ final and finish seventh overall.

However, his biggest success came at the 1987 Universiade in Zagreb where he won the gold medal in quadruple sculls event. Additionally, he was also conferred an Officer’s Cross of the Order of Polonia Restituta ‘for sports achievements, for promoting Poland in the international arena’ a few years back.

Not only has Tomasz Swiatek supported his daughter in her tennis career but also on the personal front. When the Polish tennis star faced the wrath of fans following early Wimbledon exit last year, her father defended her.

When Swiatek’s father acted like a pillar of support for his daughter
Ever since the Russia-Ukraine conflict broke out, Swiatek has often spoken about geo-political tensions. As a result, when Swiatek lost her Wimbledon match against Ukraine’s Elina Svitolina, it didn’t go down well with a section of her fans.

Subsequently, during an interview, her father defended her and slammed the fans, saying, “She plays with a ribbon on her hat, her views are clear – she wants the war to end. Unfortunately, after the match with Elina Svitolina there were many negative comments. It was hurtful.”

Swiatek is going strong at the ongoing Indian Wells tournament. She will face Marta Kostyuk in a few hours. It’ll be interesting to see if the Pole can win the title in Indian Wells.

There will be no third season of Break Point after Netflix stopped production of the tennis documentary and world No 1 Iga Swiatek was asked for her opinion on the decision and the series.

With Break Point failing to live up to the hype and match the success of Formula 1’s Drive To Survive and golf’s Full Swing, Netflix confirmed last week that it had cancelled the series after just two seasons.

Iga Swiatek in action

Many believe it was a missed opportunity for the sport as most of the big tennis stars like Novak Djokovic, Rafael Nadal, Andy Murray and Serena Williams (before she retired) didn’t take part.

There was also unhappiness with the storylines chosen as Netflix brushed over Djokovic’s deportation from Australia at the beginning of 2022 and instead focused on Nick Kyrgios’ Australian Open doubles title.

Women’s world No 1 Iga Swiatek did feature in Season 1 as she was the headline act of Episode 9 “Under Pressure” alongside Carlos Alcaraz during their 2022 US Open title runs.

But while the four-time Grand Slam winner feels it was a “great idea” to open up and share a part of her private life, there were some negatives too as she received a lot of “hate”.

“I was involved only in Season 1, and I gotta say that it was kind of a test for me if I’m going to be comfortable talking about my life and, like, opening up so much,” she explained.

“But I think it was a great idea, but I think we have many different and complicated stories that it’s hard to describe them in couple of episodes. On the other hand, like, in other sports it’s the same case. Honestly, it’s hard for me to compare why it didn’t work out in tennis but it did in golf and Formula 1.

“I can only speak about my perspective. I think that the Netflix guys were really nice and really cooperative but in the end there wasn’t much impact we had in terms of editing some stuff we didn’t like.

“I know I didn’t give, like, much access, as much as other players. I accepted that I may not have the final voice, but there were some stuff that were, like, misinterpreted. My appearance in this series kind of caused some hate towards me and my team. So I just wanted to, you know, live my life peacefully and do my job, so that’s why I didn’t get into the second season.

“I don’t know why it didn’t work out. Honestly, I don’t want to criticise or something, but I also, saw some memes about editing and how, you know, Aryna [Sabalenka], there was a match – I think here, the final, Aryna’s and Elena’s [Rybakina], she was serving on deuce and then Elena was returning from advantage side. And I think anybody who knows tennis is going to notice.

“Yeah, it’s a shame that it didn’t work out.”

The Indian Wells Masters is more than just a tennis tournament! While the 2024 edition of the tournament is just a few days away, they recently celebrated Family Day, giving kids an opportunity to play with professional tennis players. Recently, a lot of WTA and ATP stars, including Emma Raducanu, Grigor Dimitrov, and Alexander Zverev, were seen spending little moments of joy with the young tennis fans.

A lot of tennis players have already reached America to participate in one of the most popular tournaments, along with the four major tennis events. Before that competition, a lot of tennis stars enjoyed a lovely time with children on the occasion of Family Day.

Emma Raducanu and Alexander Zverev play tennis with kids
The Indian Wells Masters Arena, where players will show off their competitive edge in just a few days, is filled with smiles. As the event is celebrating Family Day, a lot of children came up to enjoy the special occasion and create a tennis memory with the popular tennis players.

Recently, the official Instagram account of the tournament shared a series of pictures from this special day. In one of the stories, the German tennis player was seen interacting with kids, and he also signed a kid’s headband while sharing a light-hearted moment with him.

On the other hand, 32-year-old tennis player Grigor Dimitrov was seen practicing tennis on the court with some kids. In addition, he was also seen hitting some slow shots for his young opponents, and they enjoyed playing tennis together.

Subsequently, even the WTA star, Raducanu, was seen doing the same. After hitting the court with some young tennis fans, she was seen greeting them with handshakes as the kids walked off the court. Not only that, there are a lot of tennis players who are also ready to give their 100% in the competition.

Swiatek and Sabalenka reach California for the big event
While the British tennis star has already reached California for the big event, the world’s number one-ranked tennis player, Iga Swiatek, recently took to her Instagram account to share her story of how she started her practice. Last year, the Polish tennis player faced defeat in the semi-final round itself. This year, she is ready to take revenge and show some good tennis.

On the other hand, the 2024 Australian Open champion reached a bit late, but shared her amazing feelings on how she was “happy to be back.” She shared a picture of herself from the court. Similar to Swiatek, Sabalenka lost the tournament’s final round last year, which prevented her from winning the Indian Wells title. However, this year, with her improved form and triumph at the Australian Open, things may be looking up for her.

Nevertheless, what are your thoughts on the lighthearted Family Day? Do let us know in the comments section below.

World number one Iga Swiatek reached the Qatar Open quarter-finals for a third successive year on Wednesday as fellow four-time Grand Slam champion Naomi Osaka also made the last eight without hitting a ball.

Swiatek, the two-time defending champion at the Gulf event, defeated 14th seed Ekaterina Alexandrova 6-1, 6-4.

The Russian battled bravely, saving four match points in the 10th game of the second set before Swiatek came through.

Moving on: Iga Swiatek on her way to victory over Ekaterina Alexandrova

The 22-year-old Pole will face another two-time Doha champion, Victoria Azarenka, in Thursday’s quarter-finals.

Former world number one Azarenka beat eighth-seeded Jelena Ostapenko 6-0, 6-3 for her third win over the Latvian this year.

Swiatek now has a 11-1 record in Doha, with her lone loss at the tournament coming to Svetlana Kuznetsova in the 2020 second round.

Osaka advanced earlier Wednesday after Ukraine’s Lesia Tsurenko, who beat fourth seed Ons Jabeur in round two, pulled out with an elbow injury.

Osaka will meet another former world number one, Karolina Pliskova, for a place in the last four as the Japanese star continues her comeback following maternity leave.

Naomi Osaka beats Caroline Garcia at Qatar Open to avenge Australian Open loss | Flashscore.com

The 26-year-old is through to her first WTA quarter-final since reaching the Miami Open final almost two years ago.

Pliskova, who won her first title in four years in Romania last week, fought back from the brink of defeat to overcome Czech teenager Linda Noskova 3-6, 7-5, 6-1.

Noskova served for the match up 5-4 in the second set before the wheels came off against two-time Grand Slam finalist Pliskova.

Leylah Fernandez knocked out Australian Open runner-up Zheng Qinwen 7-5, 6-3.

Chinese fifth seed Zheng let slip a strong position in the opening set where she led 5-3, as Fernandez broke twice in a row and reeled off the final four games.

Fernandez then punished a loose service game from Zheng in the sixth game of the second set before closing out an impressive victory.

'So far, so good': Leylah Fernandez
‘So far, so good’: Leylah Fernandez

“I’m extremely pumped up, I’m super happy with my level. There’s still a lot of work to do, but so far so good, so we’re just going to keep going,” said Fernandez.

World number 38 Fernandez, a former US Open finalist, goes on to meet third seed Elena Rybakina for a spot in the semi-finals.

Rybakina withstood a spirited fightback from 16th-seeded American Emma Navarro, winning 6-1, 6-7 (6/8), 6-4.

The Kazakh had a match point in the second set tie-break but the in-form Navarro, this year’s Hobart champion, forced a deciding set.

Rybakina broke for a 3-2 lead and saved two break points in the final game to seal the win.

At Wimbledon, Everyone's Chasing Swiatek, Sabalenka and Rybakina - The New York Times

“It was such a difficult match,” said Rybakina. “I had some opportunities in the second set but she played really well and for me physically it was a little bit more difficult. It was tough.”

Anastasia Pavlyuchenkova also progressed to the last eight with a 7-5, 6-3 win over Wimbledon champion Marketa Vondrousova.

Katerina Siniakova, who took out Coco Gauff in the second round, could not build on Tuesday’s success as the Czech lost in straight sets to Danielle Collins.

Iga Swiatek’s psychologist, Daria Abramowicz, recently encouraged athletes to savor victorious moments instead of focusing solely on financial gains.

Abramowicz has been a constant presence in Swiatek’s corner since 2019. During their partnership, the 22-year-old has secured three French Open titles and a US Open title.

On Monday, January 5, following the 66th Annual Grammy Awards, the WTA took to Instagram to post a meme featuring American indie supergroup boygenius and Taylor Swift celebrating their Grammy Awards win. In the image, Jack Antonoff stands beside them with his own Grammy Award, seemingly indifferent to their euphoria.

Celebrating a WTA title,” said the text in front of Taylor Swift and boygenius bad members. “Realizing you have a flight to catch in 45 mins,” said the text in front of Jack Antonoff.

Abramowicz responded to the post in the comments section by acknowledging that performance psychology can shed light on the message conveyed by the meme. She emphasized that athletes should learn to appreciate moments of achievement and not solely concentrate on earnings.

Well and performance psychology can say one thing or two about it. Athletes should learn to appreciate achievement moment and not only focus on earning process,” Daria Abramowicz commented

Iga Swiatek's psychologist Daria Abramowicz's comment

“Communication is different than with a therapist: Daria and I know each other well,” – Iga Swiatek on her relationship with her psychologist

In an interview from November 2023, Iga Swiatek discussed her relationship with her psychologist Abramowicz and stated that her team had been a significant source of support over the years.

Speaking to WP SportoweFakty, the World No.1 said that her psychologist’s support extended beyond managing emotions on the court, and included various aspects of their everyday life as well.

2022 French Open - (Getty images)
2022 French Open

Our cooperation does not only concern controlling emotions on the court or implementing mental training, but also in everyday life, communication is different than with a therapist you see once every two weeks. Daria and I know each other well, but as a professional she wouldn’t let it affect our work,” Iga Swiatek said.

The Polish star added that she spent a lot of time with her team during the year and that it was inevitable that her work and life intersected.

We set session times and work through specific things. It doesn’t change the fact that we can eat dinner together or watch something. Sometimes elements of work appear between sessions. I’m on tour almost all year round, so I spend time with each of my [members] not only on the court or in the gym. My team is a huge source of support,” she said.

Iga Swiatek recently took part in recreational go-karting alongside her team following her departure from the 2024 Australian Open. She also posed with her team on the podium to commemorate the experience.

Swiatek had a brilliant 2023 season, winning six titles, including her fourth Grand Slam at the French Open. She also claimed titles at the Qatar Open, Stuttgart Open, Warsaw Open, China Open, and the WTA Finals.

However, the start of 2024 proved lackluster for the World No. 1. Swiatek led Poland to the final, but lost to Germany, despite winning in the singles category..

Then at the first Grand Slam of the year, the Australian Open, Iga Swiatek defeated the likes of Sofia Kenin and Danielle Collins in the first two rounds. However, her campaign in Melbourne came to an end in the third round, where she suffered a loss 3-6, 6-3, 6-4 to Czech teenager Linda Noskova. This defeat marked the earliest exit for a World No. 1 player at the Australian Open since 1979.

Following her exit from the Melbourne Slam, Iga Swiatek, accompanied by her coach Tomasz Wiktorowski, physiotherapist Maciej Ryszczuk, and psychologist Daria Abramowicz, engaged in a recreational go-karting session at Racing Center Warsaw.

The Pole took to social media to share a couple of images. One picture captured Swiatek and her team seated in their respective go-karts. The other image featured the moment where the World No. 1, along with her team, posed on the podium with several trophies to commemorate the race.

Iga Swiatek on her plans following Australian Open loss: “Reset and just focus on next tournaments”

Iga Swiatek at the 2024 Australian Open
Iga Swiatek at the 2024 Australian Open

Following her loss against Linda Noskova at the 2024 Australian Open, Iga Swiatek expressed her determination to bounce back, “reset” and “focus on next tournaments.”

“Well, I just feel like, I don’t know, I lost but I’m going to have more tournaments. I remember just last year getting back to work. I could reset and just focus on next tournaments. So I’m going to do the same this year,” Iga Swiatek said at the post-match press conference.

The World No. 1 expressed disappointment with her performance at the Melbourne Major, acknowledging her hopes for a more successful campaign. However, she emphasized that she has “no regrets” about her loss to Noskova, stating she gave her all and left no stone unturned.

“Still I know that I did everything I could to try to make it work. Technically it didn’t work. But I know I did everything I could. I have kind of no regrets. For sure I wish I could have played a little bit better in this tournament,” she added.

Iga Swiatek also stated that she wants to move on from this loss and focus on her upcoming matches. She emphasized that she will have ample opportunities throughout the year to play her best game.

“This year I feel like I just want to get back to work. I know I’m going to have plenty of chances during the season to show my game,” she said.

Iga Swiatek remains No 1 in the WTA Rankings following the Australian Open, but her lead has been cut by Aryna Sabalenka while there were big wins for Coco Gauff, Qinwen Zheng and Elina Svitolina in terms of milestones.

Four-time Grand Slam winner Swiatek started her 88th week at No 1 in the WTA Rankings on Monday, but her lead has been reduced to 865 points after Aryna Sabalenka successfully defended her crown at Melbourne Park.

Aryna Sabalenka Australian Open winner
Shahida Jacobs

Sabalenka was in imperious form during the fortnight Down Under as she won the title without dropping a set.

She will have an opportunity in the coming weeks to chip away at the lead as Swiatek has a lot of points to defend at the Qatar Open and the Abu Dhabi Championships.

Coco Gauff returns to No 3 following her run to the semi-final in Melbourne and she has broken through the 7,000-point mark for the first time in her career with her tally standing at 7,200.

Elena Rybakina was the big loser among the big names as she drops two places to No 5 following her early exit in Australia.

The big winner was undoubtedly Qinwen Zheng as she cracked the top 10 for the first time in her career after moving up eight places to No 7 on the back of her run to the final in Melbourne.

There is only one new entrant in the top 20 with Svitolina moving up four places to No 19 after reaching the fourth round of the hard-court Grand Slam. It is the first time that the former world No 3 is in the top 20 since May 2022.

Australian Open semi-finalist Dayana Yastremska surged 64 places to No 29 and quarter-finalist Linda Noskova is one place behind the Ukrainian after moving up 20 places.

The 16-year-old Mirra Andreeva’s rise continues as she is now at a career-high No 37 after moving up 12 places while Anna Kalinskaya rose 37 places to No 38.

The biggest mover into the top 100 was Maria Timofeeva as the Russian climbed 70 places to No 100 after reaching the fourth round in Melbourne having come through qualifying.

Katie Boulter is highest ranked British player at No 54 with Jodie Burrage at No 102, Harriet Dart at No 104 and Heather Watson at No 139. Emma Raducanu sits at No 295 after winning one match at the Australian Open.

WTA Rankings Top 20
1. Iga Swiatek Poland 9,770 points
2. Aryna Sabalenka 8,905
3. Coco Gauff United States 7,200
4. Jessica Pegula United States 5,705
5. Elena Rybakina Kazakhstan 5,688
6. Ons Jabeur Tunisia 4,076
7. Qinwen Zheng China 3,950
8. Marketa Vondrousova Czech Republic 3,846
9. Maria Sakkari Greece 3,710
10. Karolina Muchova Czech Republic 3,520
11. Barbora Krejcikova Czech Republic 3,081
12. Jelena Ostapenko Latvia 3,028
13. Beatriz Haddad Maia Brazil 2,950
14. Daria Kasatkina – 2,838
15. Liudmila Samsonova – 2,700
16. Veronika Kudermetova – 2,495
17. Madison Keys United States 2,478
18. Petra Kvitova Czech Republic 2,465
19. Elina Svitolina Ukraine 2212
20. Caroline Garcia France 2,160

Iga Swiatek suffered a shock defeat at the 2024 Australian Open and there could be movement near the top of the WTA Rankings, with Aryna Sabalenka and Coco Gauff still in contention.

The world No 1 was beaten in three sets by 50th-ranked Linda Noskova in the third round of the Melbourne major on Saturday – her earliest defeat at a Grand Slam since Wimbledon in 2022.

Iga Swiatek after losing to Linda Noskova

Despite her early exit at the year’s first Grand Slam, Swiatek will hold onto her position at the top of the WTA Rankings after the Australian Open.

The 22-year-old will only drop 110 points, having went one round further by reaching the fourth round at the 2023 edition of the tournament.

This will see the four-time Grand Slam winner’s points total fall from 9,880 to 9,770 after the event – a tally which cannot be caught by the chasing pack.

World No 2 Aryna Sabalenka was on 8,905 points heading into the Australian Open, but will not be able to increase her total as she is the defending champion.

Australian Open 2024 results: Coco Gauff and Aryna Sabalenka through in  Melbourne - BBC Sport

The 25-year-old Belarusian will remain on 8,905 points points if she can defend her title and claim the 2,000 points earned for a major triumph, but will drop points if she falls short of this.

Coco Gauff, who was ranked fourth prior to the tournament, is guaranteed to at least return to her previous career-high ranking of world No 3 after the event.

This is because current No 3 Elena Rybakina, who was a runner-up in Melbourne last year, will lose 1,230 points and slip to fifth position after her second round loss to Anna Blinkova. The 24-year-old Kazakh will see her points tally drop from 6,918 to 5,688.

Jessica Pegula, who lost in the second round to Clara Burel, will also climb above Rybakina and see her ranking improve from fifth place to fourth. The 29-year-old American will drop 360 points – from 6,065 to 5,705 – after reaching the quarter-finals in 2023.

Only one who can win it with her B-game' - Coco Gauff backed to win  Australian Open by former No 5

Gauff could overtake Sabalenka to reach a new career-high ranking of world No 2 as she can increase her points total, having already matched her 2023 Australian Open result by progressing to the fourth round.

The 19-year-old will remain on the 6,660 points she had coming into the event if she loses in the last 16, but can reach 6,850 points if she makes the quarter-finals, 7,200 for the semi-finals, 7,720 if she loses in the final, and 8,420 if she wins the title.

Sabalenka will finish on 7,145 points if she loses in the fourth round, 7,335 with a quarter-final exit, 7,685 for making the last four, 8,205 if she is a runner-up, and 8,905 if she defends the title.

Gauff would, therefore, leapfrog Sabalenka to become world No 2 if she wins the title or reaches the final as the pair are both in the bottom half of the draw and would meet in a potential semi-final. The American could also overtake Sabalenka if she makes the last four and the Belarusian loses in the last 16.

Both players will play their fourth round matches on Sunday, with Gauff to face Magdalena Frech and Sabalenka to take on Amanda Anisimova.

Women’s Grand Slam points breakdown
Winner – 2000 points
Runner-up – 1300 points
Semi-finals – 780 points
Quarter-finals – 430 points
Round of 16 – 240 points
Round of 32 – 130 points
Round of 64 – 70 points
Round of 128 – 10 points