Swiss sports brand On proudly shared their happiness as they sponsored the on-court outfits of the world’s number-one WTA star, Iga Swiatek. Now Swiatek’s outfit from the same brand received much flak during her match in the first round of the Australian Open 2024 tournament. However, keeping that aside, this Swiss brand is still raising its support for the Polish tennis prodigy.
Tennis legend Roger Federer has been an investor in this brand since 2019. Till last year, Swiatek had ‘Asics’ as her outfit sponsor, and after that, she shifted to ‘On’. In fact, On’s list of notable sponsors also showcases America’s rising star, Ben Shelton.
Sports brand On has continued to support Polish Iga Swiatek in the ongoing Australian Open
Recently, the official Instagram page of ‘On’ shared an on-court moment from Iga Swiatek’s match. Sharing the photo, they added- “Starting the season in pink while winning her 17th consecutive match.” Along with the caption, ‘On’ added a pink heart and sparkle emojis for the Polish tennis star to congratulate her on her recent success.
On also came forward in support of Swiatek when fans criticized her white outfit. The brand said that Swiatek’s all-white outfit is to protect her from the scorching heat of Melbourne. Recently ATP star Jack Draper threw up after winning his match against Marcos Giron. This caused alarming anxiety among players and fans about their health and performance.
On’s support for Iga Swiatek is truly impressive. Despite fans’ criticism, players need comfort while playing for hours in the Melbourne sun. However, what was this outfit controversy all about?
Why did fans get angry with Iga Swiatek during her match at the Australian Open’s first round?
Swiatek donned an all-white outfit, which stirred the controversy among fans. While most tennis tournaments have their official dress code, the Australian Open committee doesn’t offer such guidelines. Now Swiatek’s all-white outfit received criticism as fans said Swiatek thinks of all tournaments as Wimbledon. However, the Polish tennis star still kept her head high and won against Sofia Kenin.
Roger Federer’s partly-owned brand On’s support for Iga Swiatek surely made fans understand that this brand truly respects their associate sports entities. Such an attitude also expressed On’s dedication to helping players with comfortable and resourceful sports gear. However, Swiatek’s fans should also be a little considerate about players’ stress during such warm Melbourne weather. What do you think?
British number one Cameron Norrie made a winning start at the Auckland Classic and Jack Draper produced a stunning comeback to progress in Adelaide.
Norrie, runner-up last year in the city where he grew up, defeated Frenchman Luca Van Assche 6-3 6-7 (6-8) 6-1.
Draper survived two match points to beat Miomir Kecmanovic in three sets – but Dan Evans lost to Alexander Bublik.
Cameron Norrie has won five titles on the ATP Tour
Meanwhile, in pre-Australian Open exhibition matches, Andy Murray lost to Marin Cilic and Emma Raducanu withdrew.
Raducanu, who had pulled out of a charity match in Melbourne on Tuesday, decided the following day that she would no longer play 16-year-old Mirra Andreeva at the Kooyong Classic on Thursday as she continues to feel some soreness in her first weeks back on tour.
That is not expected to affect the 2021 US Open champion’s participation at the Australian Open, where she is set to make her Grand Slam return after missing much of 2023 following ankle and wrist surgeries.
At the Kooyong Classic, former world number one Murray was defeated 6-3 7-5 by Croatia’s former US Open champion Cilic as the Scot’s losing start to the year continued.
Murray, 36, was beaten in the opening round of the Brisbane International earlier this month and told BBC Sport a fortnight ago that this year could be his final one on the tour if it proved to be as challenging as the end to last season.
The three-time Grand Slam champion, who won just two matches in his final five events of last year, will face 2020 US champion Dominic Thiem in another exhibition match on Thursday.
There were wins for Britons Harriet Dart, Francesca Jones and Oliver Crawford in Australian Open qualifying – but Heather Watson and Jan Choinski saw their hopes of competing at the first major of the year ended.
The draw for the 2024 Australian Open takes place in Melbourne on Thursday (02:00 GMT).
An emotional Norrie was close to tears after losing his second Auckland final to France’s Richard Gasquet one year ago.
The 28-year-old, who has a Scottish dad and Welsh mum, was born in South Africa and brought up in New Zealand – the nation he represented as a junior.
Also beaten by American Tennys Sandgren in the 2019 title decider, the world number 19 was made to work hard at the start of his latest bid for a trophy he would like to win so dearly.
Norrie missed a match point in the tie-break of a second set edged by teenager Van Assche, who then broke at the start of the decider.
But Norrie responded emphatically to that setback and closed out the match in impressive fashion by winning six consecutive games.
“I think it was exactly what I needed. I had to fight hard and the crowd got behind me,” said Norrie, who plays Chile’s Alejandro Tabilo in the last eight.
“It’s the match I needed before Australia. This is a special tournament for me.”
Draper, 22, had to come through a serious examination but displayed great endurance as he outlasted the higher-ranked Kecmanovic to set up a quarter-final against American top seed Tommy Paul.
After Draper conceded a tight first set when he lost serve in the 12th game, the second continued into a tie-break in which the 55th-ranked Serb rallied from 5-2 down to reach match point.
But, on the brink of defeat when trailing 8-7 and then 9-8, world number 62 Draper clinched his fourth set point to force a decider.
Another recovery was required as that too went the distance, with Draper heading for defeat at 4-1 down in the concluding tie-break.
The Briton won five of the next six points to reach match point for the first time and he closed out an epic contest at the third opportunity to win a 5-7 7-6 (11-9) 7-6 (9-7) after three hours and 39 minutes.
However, British number two Evans was unable to join Draper in the last eight after losing 4-6 6-2 6-1 to Kazakh eighth seed Bublik.
Making his return from injury in Adelaide following the calf tear he sustained in Vienna in October, Evans, who impressed in his opening win on Tuesday, made a promising start to take the first set against the world number 31.
But the match unravelled rapidly for the 40th-ranked Evans after he fell a break of serve down in the second set, with Bublik cruising to victory by winning 10 of the last 11 games.
Dart, Jones & Crawford win in Melbourne
Dart could meet Cypriot Raluca Georgiana Serban or Czech player Gabriela Knutson in the final qualifying round
Dart was among five Britons to begin their bid for a place in the Australian Open main draw on Wednesday, after rain prevented any matches taking place at the start of the week.
The British number three, ranked 114th, defeated Italy’s Nuria Brancaccio 6-2 7-6 (7-4) and will face Ukraine’s Yulia Starodubtseva in the second of three qualifying rounds.
Jones also progressed with a 6-2 6-4 win over Margaux Rouvroy of France to set up a meeting with German teenager Ella Seidel, but Watson lost 6-4 6-3 to Swiss player Lulu Sun.
In the men’s draw, Crawford, who last week switched from representing the United States, defeated Belarusian Ilya Ivashka 6-3 3-6 6-1.
Italian Francesco Passaro is up next for Crawford, who joins Billy Harris and Ryan Peniston in the second round.
However, Choinski is out following a 6-4 6-0 loss to Lebanese-German player Benjamin Hassan.
Rybakina & Pegula win in Adelaide, Alcaraz beaten
In an exhibition match at Melbourne Park, men’s world number two Carlos Alcaraz lost out in a match tie-break against Australia’s 10th-ranked Alex de Minaur, who delighted his home crowd with a 6-4 5-7 10-3 victory.
World number three Elena Rybakina, runner-up at last year’s Australian Open, continued her preparations for this year’s tournament by beating Spaniard Cristina Bucsa 6-3 7-5 at the Adelaide International.
Second seed Jessica Pegula also progressed but had to come from a set down to beat fellow American Bernarda Pera 4-6 6-2 6-3.
Elsewhere, 21-year-old American top seed Ben Shelton – a potential final opponent for Norrie – reached the quarter-finals at the Auckland Classic by beating Hungary’s Fabian Marozsan 6-3 6-4.
At the Hobart International, Belgian top seed Elise Mertens won 6-2 6-3 against Slovakia’s Anna Karolina Schmiedlova to reach the last eight.
But 2020 Australian Open champion Sofia Kenin lost 7-6 (7-3) 6-1 to Australian Daria Saville.
