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The number one returns to the court at the Rome Masters, a tournament in which the Serb has managed to win six times
Novak Djokovic, who will participate in the Masters 1000 in Rome after not having participated in Madrid, said that playing against Rafael Nadal at Roland Garros is one of the “biggest challenges of tennis” because he feels that “it is impenetrable, like a wall”.

Novak Djokovic during a press conference

Djokovic arrives in Rome as world number one, and as favorite after the casualties of Carlos Alcaraz and Jannik Sinner, and with rest after not having participated in Madrid.

“It wasn’t part of the plan to be in Madrid, but it was part of the plan to come here to Rome,” he explained in a press conference.

“I’m physically fine. I’ve had time to rest and train well. I arrived in Rome with time to be in the headquarters and make contact with other good tennis players. I’m on a good path to be at my best at Roland Garros. The desire is to improve the level of Monte-Carlo.”

The Serb again surrendered to Nadal: “Yeah, it’s probably one of the biggest challenges that you can have in the tennis tour, playing Rafa at Roland Garros. We know his records there. I played him probably more than any other player has played him on that court.”

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“The court is bigger. There is more space, which affects visually the play a lot and the feeling of the player on the court. He likes to stand behind quite far back, return. You have some times when he’s really in the zone and in the groove, not making many errors.

“You feel like he’s impenetrable. He’s like a wall. It’s really a paramount challenge to play him in Roland Garros. He’s an incredible athlete… I’m sure that it’s going to be a very emotional tournament for him.”

Renewing his team
Djokovic also spoke about the changes in his team: “I’m currently working with a coach I worked with for many years (Gebhard Phil-Gritcsh). I had no trouble adapting to his program and approach. We know each other very well and we are in sync from the very beginning in terms of what we want to do, how we want to approach the training program on and off the court.

“I’m happy with the last 14 days in terms of training, in terms of preparation for this tournament, but especially for Roland Garros, Wimbledon and the Olympics, which is the block we are preparing for the most.”

Dominic Thiem’s withdrawal
The No. 1 commented on the rumors of Austrian Dominic Thiem’s retirement.

“I appreciate Dominic a lot. I think he’s a great example of someone who never gives up after the tough times he had and is still having with injuries, trying to get back to the level he was at when he was winning Grand Slams,” he said.

“Hopefully he can stay to play as long as he can, because he’s also a very important player for our sport.”

When it comes to talent, the sky is not the limit for the famous Williams sisters. The world’s former number one, Serena Williams surprised her fans by signing a lucrative deal with Penguin Random House last year. Now it is time for Venus Williams to unleash her skills. Venus Williams’s younger sister has been an ardent supporter of the WTA legend and also partner in many of her projects. Serena didn’t hesitate to showcase Venus Williams’s talent, which offers an “extension” to Venus’s message about “self-empowerment, resilience and the pursuit of one’s best self.”

Serena Williams recently shared the news about her elder sister’s new book on her official Instagram profile. In this post, fans witnessed the cover page of the book showing off a picture of the healthy and fit world’s former number one WTA star. The book is called STRIVE. This Olympic gold medalist WTA star acknowledged her sister’s incredible efforts with her caption.

Serena Williams wrote, @venuswilliams is one of the most motivating people I know. Her wisdom I have used not only in my tennis career, but also in my thriving business career. I feel so fortunate to have had a leg up because of all her insights. Pre-ordering is so important to the success of a book and this is one you don’t want to miss. Strive. If you want to Strive to greatness with @venuswilliams pre-order now! 🔗 is in her bio!”

Williams’s motivating promotion for her sister showcased their amazing bond. At the same time, it brought an opportunity for the fans to know their icon differently. While Serena is brimming with pride, Venus Williams shares the true motivation behind her latest work, STRIVE.

Venus Williams on Setbacks, Comebacks, and Resilience

Venus Williams wishes to share “tips and tricks” with her fans through her latest book
At 43, WTA legend Venus Williams mesmerized her fans with this new surprise. Previously, in an interview with People Magazine, Venus Williams said her goal for STRIVE is to help her readers attain a healthy lifestyle based on a few principles. In her words, “As an athlete, I know the perseverance and consistency it takes to accomplish your goals and get true results. With STRIVE, my goal is to share the tips and tricks that helped me in my own personal wellness and nutrition journey,”

Venus Williams’s motivation behind this project lies in her successes. She said, “These are the tools that kept me from burning out on a lifestyle that I wanted and believed in, a lifestyle that helped me feel confident, powerful, and capable,” Serena Williams’s promotional post for sister Venus Williams showcases the ultimate sister goals. Now that Venus’s book is yet to arrive soon, fans await for sister Serena Williams to gift them a similar surprise soon.

Novak Djokovic has announced that he will no longer work with Marco Panichi.

Novak Djokovic has taken to Instagram to announce that he will no longer work with his long-time fitness trainer Marco Panichi. It marks the latest change to Djokovic’s support team following his split with former coach Goran Ivanisevic in March.

Novak Djokovic has announced that he will no longer work with Marco Panichi
Novak Djokovic has announced that he will no longer work with Marco Panichi

Panichi, a former long jump athlete, has worked with Djokovic for a number of years after joining his support team in 2019. He has also worked with the national tennis federations of several countries such as Italy, China, Germany, and Israel, as well as helping other players including Li Na and Fabio Fognini.

Djokovic confirmed that he and Panichi had parted ways in a heartfelt Instagram post, in which he thanked the Italian trainer for his valuable input over the years.

“Grande Marco, what amazing years of collaboration we’ve had,” wrote Djokovic. “We reached the summit, won titles, broken records. But most of all, I have enjoyed our most ordinary days of training in and out of the gym. Endless hours of ‘carciofini’ and laughs that made me feel super motivated to prepare for success.

The Serb has won 10 of his Grand Slam titles since teaming up with Panichi in 2019
The Serb has won 10 of his Grand Slam titles since teaming up with Panichi in 2019

“Grazie Romanista (as Goran calls you) for all the energy, effort and time you invested in making me the best possible player and person I can be. Much love and I will see you soon in Roma.”

Djokovic has won 10 major titles with Panichi in his corner, finishing as the year-end No 1 on three occasions during their five-year partnership. He tweaked Djokovic’s fitness regime to include exercises such as yoga and tai chi, according to The Sports Rush, while he is also said to specialise in the field of injury prevention.

Panichi recently opened up on his time working with Djokovic, branding the Serb a ‘genetic phenomenon’ and insisting that while he can do everything, not everybody can do what he does.

“Nole is genetically a phenomenon,” Panichi told Tennis World. “One capable of doing everything with simplicity and consistency, but also capable of doing things that others are prevented from doing. It can’t always be copied.

“He knows how far he can push himself and therefore has the experience to understand what his body is telling him. We support him by giving him the weapons to further develop these innate abilities. Nole is a demanding champion, he wants a lot from himself and consequently those around him must adapt to these ambitions.”

Coco Gauff’s journey is filled with triumphs on the court. Behind the scenes, though, she struggles with the harsh reality of a busy schedule that frequently provides little time for hobbies or personal interests. The 20-year-old recently opened up about how difficult it was for her to reschedule her cooking sessions on a regular basis because of her busy tennis schedule.

The reigning US Open champion gave fans a peek into her life away from the tennis court with a recent Instagram post that included photographs from a much-anticipated cooking session. But in the midst of her happiness at being able to engage in the activity she had long desired, the young American also revealed the unpleasant truth of her hectic schedule.

In addition, she wrote, “I had fun training so I can pretend to be a chef in the bear lol. can’t wait to use what I learned and make food for my family! thank you @stephan.dalsoglio for the gift. and thank you @thecookingclubhouse for letting us reschedule a million times because of my match schedule:)”

Gauff revealed the difficulties of having to constantly reschedule the culinary sessions because of her intense tennis commitments, despite her desire to pursue hobbies outside of tennis. This open admission provides insight into the delicate balancing act that professional athletes like Gauff have to perform between their demanding training regimens and personal hobbies.

Just before that story, she also shed a picture of what she was cooking and wrote, “Learning how to make tapas! clearly did not expect that much fire.” Other than cooking last year, Gauff revealed that there are more things on the list that intrigue her outside the tennis arena.

She said, “Yeah, that’s something that I’ve been thinking about a lot. I haven’t really found what I’m quite passionate in outside of tennis, to be honest. I mean, I really do love fashion. I love makeup. I love that type of thing. I just haven’t really thought about how I would build that into a brand.”

She also emphasized her love of shopping in New York City’s busy streets and her affinity for fashion after winning the US Open. She is not alone, though, as the world number one, Iga Swiatek even expressed her frustration with the demanding schedule during the WTA final last year.

Iga Swiatek’s thoughts on the hectic tennis schedule

The world number one drew attention to the challenges presented by the extended tennis season last year, which ended around mid-December. Expressing her sentiments, Iga Swiatek remarked, “Our season is constantly being extended. We don’t start the season in January because I go to train in Abu Dhabi or Dubai already in mid-December.”

She nevertheless thinks that initiatives to strengthen and advance the WTA brand shouldn’t be hindered by these difficulties. With the tournaments coming up in Saudi Arabia, the WTA tours are extending, and players are not getting a break to work on their personal lives. Nevertheless, top stars speaking up about this issue might bring a positive change yet!

Let’s start with a toast. The ghoul pool is awfully deep these days. Rafa, Andy, Stanislas, Venus. Gael … the players whose career obits are being written in advance right now, who are unlikely to finish 2024? They are sufficiently well known that no surnames are required. Then, last week, another future Hall of Famer called it a career. Already on hiatus, Garbiñe Muguruza announced that she was tapping out.

Former Wimbledon champion Garbine Muguruza announces retirement | The  Independent

First, let’s dispense with the Hall of Fame talk. She’s in. It’s not a close call. No challenges to the chair, please. We can debate the Hall’s precedents and standards for admission. But given the state of play, Muguruza qualifies. Multiple majors. Other deep runs at majors. A stint in the rankings penthouse. As we’ve written before, prize money—normed for present value—tends to be a good indicator of success. Her $25 million speaks volumes.

There comes a point in any discussion when we must trot out two of our favorite tennis factoids/quirks. And it is this: Muguruza won 10 career titles. Eight came on hard courts. The others? Wimbledon and Roland Garros—of course, the two biggest events not played on hard courts. The other: she beat both Serena and Venus Williams in the two major finals she won. (Nerding out: she hit a match point ball on the line to beat Serena; on match point against Venus, she won a challenge.)

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The retirement announcement was, at once, surprising—she’s only 30; she’s only a few years from winning the WTA Finals; she is/was an athletic player who could heat up as fast as she could cool off—and not at all surprising. She had spoken openly about the lack of fulfillment the sport had brought her recently. (Less openly, it must be noted that a former coach bleached some of her joy from the sport.) This was a player who, you suspected, had achieved enough for her liking and was looking forward to pivoting to a more conventional life. Good on her.

Another omnibus … We’ve gotten a lot of questions/takes/quests for clarity on the great tennis rivalry of 2024: CEO of Tennis Australia Craig Tiley versus ATP chairman Andrea Gaudenzi … the Premier Tour versus what I am calling “Tours Marry—and the Saudis fund the reception and honeymoon.”

All signs suggest that starting in 2026, pro tennis will look considerably different. The question is how so? And who is happier at the handshake?

Garbiñe Muguruza, Two-Time Grand Slam Champion, Retires from Professional  Tennis

This is a fluid story, but here are some quick points:

A. The Masters 1000s hold most of the cards. Will they decide to break free of the tours and partner with the majors? Or will they elect to stick with the tour format?

B. If the Premier Tour prevails, what happens to the tours? And what happens to the 100-plus events that will, effectively, be downgraded? What happens to the players outside the 100? (Conversely: What happens when the majors take the unusual step of banding together, creating an alternative entity to kneecap the tours … and don’t prevail?)

C. At some level, we ought to applaud the Premier Tour’s boldness. For decades everyone has complained about tennis’s verkakte structure and governance and balkanization. The Premier Tour addresses this head-on. “We are shaking this s— up!” …. But the more one pokes, the more holes emerge. The generously compensated consultants may have helped with PowerPoints and impressive financial projections. But there are still so many unanswered (or insufficiently answered) questions that come trailing inconveniently, like toilet paper stuck to a shoe. This plan was clearly conceived first as defense (Tiley insistent on keeping his Aussie January intact). Then it became offense (the majors form an alliance and put their hip-high boots on the necks of the tours). But so many details were glossed over or ignored altogether.

Garbine Muguruza says she has “no intention” of returning to competitive  tennis

D. Though Tiley was in Madrid, right now it’s advantage, Gaudenzi. But he (and the ATP) has a real problem. Where to put the Saudi 1000 event, on which so much financing is conditioned? How does he repair the damage with the Dubai and Doha events, who wonder, not unreasonably, Wait, I’ve been paying dues here since the 90s. And the Saudis jump the line? Where’s the loyalty? Putting the Saudi event in Week 1 is an act of war against Tiley and Tennis Australia.

E. We were told that the “open bid” for the 1000 event only yielded two takers: Saudi Arabia and Dubai. (Neither Doha nor Tennis Australia submitted.) The Saudi bid was higher. Where would a Saudi Masters 1000 go on the clogged artery that is the calendar? (There are only two real choices: the first week of the year and sandwiched between the French Open and Wimbledon—which is impractical.)

Garbine Muguruza has undergone training with Spain's Civil Guard police  force | Tennis News | Sky Sports

F. Rare tennis consensus: mixed events are the way to go. Two-week mixed events are too long. If this can be addressed in the process, great.

G. Where are the players? We seem to be proceeding on the assumption that, like Willie Sutton, they will go where the money is. But given not only the tremors but the vast range of outcomes, it’s remarkable to me that we are not hearing more … objections, support, lobbying, questions and concerns from, you know, the folks most immediately impacted.

H. When does the WTA announce its new CEO? We hear it’s are down to two candidates. But given that Steve Simon relinquished his CEO position in December (he shrewdly, remains chairman) it’s been a long succession period.

I. CVC has already won. Private equity (almost) always wins.

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The men’s final trophy at Roland Garros.

You are not imagining. I would say maybe five years ago word came down that the preferred nomenclature was Roland Garros. Not sure why. You imagine the hommes and femmes gathered in the marketing meeting. We can refer to this event as a national title, the way two other majors do. Or we can start using the name of the obscure World War I pilot—who had nothing to do with tennis and died more than 100 years ago.

The day before Rafael Nadal’s next tennis match, in a season that has become both a farewell tour and a battle for him to stage a last run at the French Open, the Spanish champion said he will not take the court at Roland Garros if he feels the same way in a month as he does right now.

For anyone who watched the 14-time French Open champion play last week in Barcelona, that was a sobering thought.

Nadal showed he had plenty of room for improvement in his two matches in Barcelona, especially when he served. But there were also flashes of the trademark Nadal brilliance and improvisation: the grit, the fight, the raw power, even off his back heel and in other positions where no player has any business generating power. And it got the tennis world thinking that Nadal, even with his junk knees, his chronically damaged foot, his surgically repaired and reinjured hip region, and his sore abdominal musculature, still might have a last Roland Garros hurrah within him.

And then came a Wednesday news conference in Spain’s capital Madrid, ahead of his opening round match against a 16-year-old American wildcard named Darwin Blanch.

“If I arrive in Paris the way I feel today, I will not play,” Nadal said inside a packed room at the Caja Magica during the Spanish-language portion of his news conference. “I will play Roland Garros if I feel competitive. If I can play, I play. If I can’t play, I can’t. It won’t be the end of the world or the end of my career. I’ve still got goals after Roland Garros, like the Olympics.”

A few minutes later, Nadal was asked if he had a different goal for the Madrid Open than he did at the Barcelona Open last week, which he used as an information-gathering mission after three months without playing competitive matches. There, he relented when he went down a set and a break in his second match, against Alex de Minaur of Australia, playing within himself in the hope that later, somewhere, he would be able to play outside himself.

“The goal is to be on court and enjoy as long as possible,” he said. “Try to finish the tournament alive in terms of body issues and enjoy the fact that I will be able to compete one more time, and at home in Madrid.”

The thought of getting on a roll and finding a way to last deep into this tournament is not on his mind.

For the past two decades, through injuries and losses, no one could accuse Nadal of lacking desperation to win every time he steps onto a tennis court. His competitive fire has been his hallmark as much as his bullwhip forehand.

But what it means to compete has become a complicated business. He has played just five tour matches since suffering tears around his left hip at the Australian Open in January 2023, which required career-threatening surgery five months later.

When athletes talk about competing, they are often talking about their state of mind, about having the will and concentration to stay in the fight.

For Nadal, competing also means being able to let his body go with a freedom that allows him to take it over an edge without fearing the consequences and while feeling little pain. Before, it was about winning. Now, it is about surviving.

Therein lies the Catch-22 that rules his life at this moment.

He still wants to be the guy who wins a tournament one day and heads to the airport on crutches the next. But there is a difference between beating up a body from somewhere close to its peak and kicking it while it is already down. At nearly 38 years old, two decades into the most taxing and physical of tennis careers, his body is telling him that what he wants may no longer be possible.

What does it mean for the Rafael Nadal of today to “compete”, if it doesn’t mean matching up to the standards of the Rafael Nadal of the last two decades — the one that he, and the watching world, are seeing and remembering at the same time?

If competing doesn’t mean matching up, is there any other reason for the Nadal of today to walk onto a tennis court?

The Spaniard insists that reasons remain.

A few weeks ago, he was not sure whether he would ever be able to play another professional tennis match. He did it twice last week. He will do it again tomorrow (Thursday).

He’s back in his element, hitting balls with the best players in the world — and sometimes he even feels like their equal. He’s far from perfect, he knows, but he can still enjoy the game. From an emotional standpoint, he said, it’s very important that he be on court Thursday — that he say goodbye to his hometown tournament there, rather than in a social media post.

And then, beyond all that stuff, or maybe ahead of it, is the other thing: that possibility, however remote, of the lightning strike, of waking up one morning, preferably before the French Open gets rolling in the last week in May, and feeling, well, fine.

If that somehow happens, he needs to be ready for it.

“Things can change very quick,” he said, as he often does about this sport and most others.

He’s not going to be ready to capitalize on that change from his yacht in Mallorca.

The only thing he knows to do is to put himself in the best possible position should the miracle arrive.

“I am here, giving myself a chance,” he said.

And who can blame him for that?

The Djokovics dressed up to the nines for the 2024 Laureus World Sports Awards on Monday in Madrid.

Novak Djokovic walked the red carpet with his wife, Jelena Djokovic, in coordinated style. The tennis superstar donned a black tuxedo with satin lapels, a matching bow tie and shiny patent leather shoes. Jelena kept it classic in a black strapless dress with a flared skirt and pockets for a modern touch. She accessorized with diamond necklace, earrings and rings.

MADRID, SPAIN - APRIL 22: Jelena Ristic and Novak Djokovic arrive at the Laureus World Sports Awards at Galería De Cristal on April 22, 2024 in Madrid, Spain. (Photo by Angel Martinez/Getty Images for Laureus)

During the ceremony, Tom Brady presented Novak with the Sportsman of the Year award, marking the Serbian’s fifth time receiving the honor, which he had previously earned in 2013, 2015, 2016 and 2019. The award recognized his standout performance throughout 2023 when Novak won majors at the Australian Open, Roland Garros and the U.S. Open.

“The Laureus Awards are so special because they represent recognition from the 69 world-class athletes who make up the Laureus World Sports Academy. To earn the votes of my sporting heroes is what makes these awards so coveted in all of sport,” Novak said in his speech.

Novak Djokovic and wife Jelena djokovic at the 2024 Laureus World Sports Awards on April 22 in Madrid.  MADRID, SPAIN - APRIL 22: Jelena Ristic and Novak Djokovic arrive at the Laureus World Sports Awards at Galería De Cristal on April 22, 2024 in Madrid, Spain. (Photo by Angel Martinez/Getty Images for Laureus)

Novak Djokovic is an ambassador for many brands, including Lacoste, Asics, Montblanc, NetJets, Peugeot and Head. He signed with Lacoste in 2017. In the summer of 2021, the brand extended the on-court apparel sponsorship deal until 2025.

Jelena is known for embracing high-fashion labels while accompanying her husband to sporting events. In 2023, she was seen in ensembles from Gucci, Louis Vuitton and Self-Portrait. Jelena is also the president of the Novak Foundation, which was launched in 2007 with the goal of helping educate children in Serbia, specifically making sure they get to kindergarten.

Novak Djokovic and wife Jelena djokovic at the 2024 Laureus World Sports Awards on April 22 in Madrid. Serbia's tennis player Novak Djokovic and his wife Jelena pose on the Red Carpet ahead of the 25th Laureus World Sports Awards gala in Madrid on April 22, 2024. (Photo by JAVIER SORIANO / AFP) (Photo by JAVIER SORIANO/AFP via Getty Images)

Other winners of the 25th Laureus World Sports Awards include Jude Bellingham and Simone Biles. See the complete list below.

Laureus World Sports Awards 2024 Winners:

  • World Sportswoman of the Year: Aitana Bonmati
  • World Sportsman of the Year: Novak Djokovic
  • World Team of the Year: Spain Women’s Football Team
  • World Breakthrough of the Year: Jude Bellingham
  • World Comeback of the Year: Simone Biles
  • World Sportsperson of the Year with a Disability: Diede de Groot
  • World Action Sportsperson of the Year: Arisa Trew
  • Laureus Sport for Good: Rafa Nadal Foundation

On a visit to Bucharest for a forthcoming, no-holds-barred interview with the Romanian star.

The comedian Neal Brennan has a new bit about why elite athletes exhibit sub-elite mental health. When you exist on a plane of your own, your relationship with reality is a tenuous one. Michael Jordan’s five-alarm competitive fire was a central theme of The Last Dance. Brennan jokes about the mental make-up of gymnasts suspending themselves in midair while wearing a spangly swimsuit. (His words.) And don’t get him started on Tiger Woods.

Simona Halep says she was nervous about returning to tennis after her  doping ban appeal - NBC Sports

The joke falls flat, though, when considering Simona Halep. Even as she rose to No. 1 and won a pair of majors—most notably destroying Serena Williams in the 2019 Wimbledon final—Halep was always so ferociously normal. All awareness and self-awareness, modest of stature and modest of self-regard, she scanned as, well, one of us.

Which made her 2022 doping ban all the more confusing. You operate at your peril when you speculate about which athletes do and don’t take PEDs. But, of all people, wasn’t Halep too rational to risk so much reputational damage—and suspension—for a couple extra wins?

Does she still take supplements? Yes, surprisingly. Does she relish returning to competition? Yes. Does she see herself winning multiple majors? Maybe not.

In the late summer of 2022, Halep tested positive for Roxadustat, sometimes called “oxygen in a pill.” Adamantly, she maintained her innocence. Last month, Halep’s four-year ban was dramatically commuted after a successful appeal, a panel concluding the preponderance of evidence supported her belief a supplement was tainted and she had not intentionally doped.

Simona Halep loses on return from doping ban while Caroline Wozniacki  criticizes awarding of Romanian's wild card | CNN

Her penalty was slashed, drastically, to nine months. But because she had already been out of tennis for 15 months, she was immediately eligible to return.

Still, she’s enough of a realist to recognize the need for damage control, that her reputation was in need of some repair work. She realizes there will always be a sector who might associate her with a doping violation (all the more so in tennis, where players are strictly responsible for what goes into their body). But, she also knows that you don’t get your good name back by hiding.

So it was on an early spring Thursday, I flew to Bucharest to meet with Halep at a swanky tennis club built and owned by another member of Romanian tennis royalty, Ion Tiriac. I came to interview her about her ordeal. No preconditions were placed on the interview. She just wanted to give her side of the story, share her reality. And there’s an unmistakable sense she gets that she owes the Republic of Tennis an accountable explanation—one she is happy to provide.

Simona Halep confident of being cleared of doping charges

She showed up in a SUV. She came with racquets. She did not come armed with notes, talking points, lawyerly statements or a handler. She spent an hour taking all questions and evading none.

Is she still angry at a system she believes fails her? Yes. Were there times she considered simply quitting? Yes. Is she enraged at her former coach, Patrick Mouratoglou, who recommended and obtained the supplements? No. Does she still take supplements? Yes, surprisingly. Does she relish returning to competition? Yes. Does she see herself winning multiple majors? Maybe not. Would she rather be talking about forehands and backhands and matches? Yes. But she knows the reality right now.

Former French Open and Wimbledon champion Simona Halep suspended 4 years  for doping - Yahoo Sports

Halep is 32 now. Her ranking is basically non-existent. (No. 1,144, to be precise.) Even though she stayed in physical shape during her absence, she lacks rhythm and match play. She knows—again, with the realism—that she will need to rely on the kindness of wild cards for this comeback to get going. But she’ll be out there. She’ll face her opponents. She’ll face her questions. She’ll confront her reality. She’ll move forward.

World No.1 Iga Swiatek became the first athlete to sign a worldwide brand ambassadorship with the beauty company Lancôme, she announced this week.

The four-time Grand Slam champion, entering her 99th week at the top of the WTA rankings this week, joins famous faces like Zendaya and Julia Roberts as ambassadors for the nearly 90-year-old cosmetics house. Her first brush with Lancôme came as a teenager, when she was gifted the brand’s Idôle perfume.

The thought of joining A-list celebrities as a face of the brand never entered her mind at the time, she wrote in an Instagram post announcing the partnership on Tuesday.

“I haven’t even thought that I will be announcing my cooperation with a beauty brand like this a couple of years later… This is huge for me,” she said.

The launch was accompanied by a photoshoot featuring Swiatek by Gosia Turczyńska, who captured her posing in a black jumpsuit — popping out from a white background — while wearing bold red lipstick.

Also the first Polish ambassador for the brand, Swiatek also wrote that she was excited to be able to “celebrate [her] femininity” as a result of the collaboration.

“Because as a tennis player, wearing mainly sports clothes, I don’t have a lot of opportunities to do so,” she said, noting that she will also collaborate with Lancôme on an initiative in Poland that will support women in the job market.

“She perfectly mirrors Lancôme’s expertise in the beauty world, and she is the voice of the young generation and an inspiration for all,” a post on Lancôme’s social media channels said. “Iga has repeatedly demonstrated that she has worked hard for her success, masterfully setting boundaries and establishing her own rules.

“She has also repeatedly expressed that the situation of women, not only in sports but also in other dimensions, is extremely important to her, echoing Lancôme’s commitments toward women on their path to happiness and self-fulfillment.”

Swiatek’s deal with Lancôme adds to a growing sponsorship portfolio that also includes Rolex, LEGO and Visa. Last year, she was the highest-paid female athlete in the world according to Forbes; her $23.9 million in earnings topped a Top 10 that featured nine tennis players.

Ben Shelton is set to become the highest-ranked American on the ATP tour next week. For someone who has only played full seasons of tennis for the last couple of years, Shelton’s ranking rise is extremely impressive. But he has earned his way to near the top with a massive serve, good athleticism, and a growing knowledge of how to play points better.

Until recently, though, Shelton, like almost all Americans, had not shown he could be a danger on clay. His game should not really translate nearly as well to that surface as it might to the grass of Wimbledon. Clay slows the pace of Shelton’s best shots and takes away his greatest power. To be successful on clay, Shelton will need to adapt.

For one tournament, at least. Shelton was able to do that. He won the clay-court Houston Open recently by defeating fellow American Frances Tiafoe. Before anyone gets too excited, though, the ATP 250 event did not exactly draw the biggest and best of clay-court specialists. Most of the better European players were preparing for the Monte-Carlo Masters which Shelton did not participate in.

Ben Shelton: "Roger Federer congratulated me on my victories"

Ben Shelton could succeed where other Americans do not and Carlos Alcaraz needs to be more like Roger Federer
But gaining the confidence from winning in Houston is only going to help Shelton in the future. For the American (or any American, really, because the group has not been at all successful in high-level clay-court tournaments in nearly two decades), it simply comes down to the belief he can win on clay. According to former Wimbledon doubles champion Frederik Løchte Nielsen, Shelton should begin thinking he can improve further on his career 6-7 record on clay. He was 2-7 entering the Houston Open.

Nielsen told the Vegas Insider, “…Ben Shelton seems much more capable of it, and he delivers a full effort in every match…I absolutely believe he can make a really good run in many tournaments – including Roland Garros. I also feel that he has to work hard for it because he still needs to get used to traveling a lot. He won the tournament in Houston, where it’s still American conditions with American balls, which are much faster.”

Ben Shelton turns pro; to be managed by Federer's TEAM8

One player already capable of winning on clay and reaching No. 1 on the ATP tour is Carlos Alcaraz. But the Spaniard could get even better if he improves certain parts of his game. Possibly becoming slightly less aggressive would help, but making his serve more of a weapon would also make him a better player. According to top tennis commentator Rennae Stubbs, Alcaraz needs to be a bit more like Roger Federer in that regard.

Speaking on her excellent program, Racquet’s Rennae Stubbs Tennis Podcast, Stubbs comapred the size and ability of Alcaraz and Federer and pointed out that neither are extremely tall and that both could have the same leverage and ability to place their serve. Alcaraz simply has not developed that part of his game to come close to the Swiss great yet.

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Stubbs said, “Carlos is not tall, neither was Roger Federer. Roger’s what, 6’1? He’s slightly taller than Carlos Alcaraz but very similar in height. But Roger was an amazing spot server…So when you’re talking about two guys of the same height, Roger and Carlos, Carlos’ spots are nowhere near as good…That is one area he can improve on and that’s how he’ll win more on a fast court.”