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The entrepreneurial Pau Gasol has just announced a new business initiative with the launch of Consello Strive, where the Spanish sports legend aims to bring together sport, entertainment and leadership development on a single platform.

He will do so with an extraordinary team: Tom Brady and Serena Williams, world sports legends, who also serve as founding partners in this unique Dream Team, specializing in guidance, investment and content management in the aforementioned fields.

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“I have seen firsthand the lasting impact that sports can have both on and off the court,” Gasol said in a press release.

“Joining Consello Strive as a partner is a natural step for me given my passion for growth and impactful change, aspects that I am already addressing through Gasol16 Ventures, my investment vehicle, and the Gasol Foundation, whose mission is to eradicate childhood obesity.”

Who is involved in the cast of legends?
Tom Brady, seven-time Super Bowl champion and co-founder of Consello, as well as Serena Williams, winner of 23 Grand Slam tennis titles, are among a cast of partners for the new company, along with Declan Kelly, Janey Whiteside, Peter Mattoon, Dr. Oscar Salazar and Mindy Grossman, among others.

“Since the beginning of our journey at Consello,” Brady said. “Our mission has been very clear: to make the best in the world even better. With Consello Strive, we have brought together top leaders to mentor people in sports and entertainment in ways that have never been experienced before.”

Serena Williams, meanwhile, celebrated “being able to collaborate with emerging leaders, especially young women, to help them achieve their goals and dreams.”

What exactly is Consello Strive?
The group handles trading assets and investment plans in several industries and aims to create sustainable and profitable growth over time. It also specializes in advising in an even greater span of fields, focusing on strategy plans and strategic decision making.

It’s described as the first of its kind in the whole world to exist, at least on a global scale, and thus it could evolve over time and develop into something new or continue to add new categories and services to its roster.

“Consello Strive seeks to empower those investing or trading assets in the sports, media and entertainment space to maximize their business potential and create sustainable value over time,” read a statement by Gasol16 Ventures.

“Consello offers comprehensive advice to optimize the evolution of investments, businesses, leagues, teams or brand strategies, as well as in making decisions related to technology, infrastructure and commercial agreements, among other disciplines.”

Novak Djokovic said he has no plans to hang up his racket any time soon and, at age 36, is hoping he might be able to emulate American football great Tom Brady by extending his career well past his 40th birthday.

Djokovic

Quarterback Brady played 23 seasons in the National Football League, winning seven Super Bowls with the New England Patriots and Tampa Bay Buccaneers before finally calling it quits at the age of 45 earlier this year.

“Tom Brady is a great example of a champion in his sport and someone that has had such a great career and longevity,” Djokovic, a 24-time Grand Slam champion, told reporters in the Saudi capital.

“He has put a lot of hours and a lot of time into self-care, into recovery, into making sure that in a way every aspect of his body and mind is covered so that he can have a long-lasting, successful career.

 

“I know him personally and I learned a lot from him, from his example, and hopefully I can have a career that goes up to 40 or maybe even beyond — let’s see.”

Brady was in Djokovic’s box at Roland Garros in June to watch his friend win the French Open, one of three Grand Slam trophies the Serbian captured in 2023 along with the Australian and U.S. Open titles.

“I feel great in my own body right now and I’ve been playing some really high-quality tennis,” Djokovic said. “2023 was one of the best seasons I’ve had in my life and why stop while you’re still playing great? So I’ll keep going and take [each] year, one by one, and see how far I go.”

Novak Djokovic

Alcaraz beat the Serbian in a five-set thriller to win this year’s other Grand Slam title at Wimbledon and Djokovic welcomed the rise of the 20-year-old Spaniard, especially as Roger Federer has retired and Rafa Nadal is entering his last season.